The marketing world turned upside down inside out

QR Code Cookies – a tasty idea or a just soggy biscuit

James Newman — Wed, 28 Sep 2011 08:20:02 +0000

Continuing on a biscwit’s theme, a German company has come up with a novel way to entertain its consumers. Buyers of QKies biscuit mixture can lovingly make a batch of their fave sweet snacks, but the icing on the cake (I can’t read German but you know they use that line) is that you can create edible, and personalised QR codes.

Those lucky enough to receive a batch of warm cookies can scan their biscuit and be taken to a personalised site with videos, messages, or whatever the creator decides to leave for their friend.

Is this a tasty idea or a just soggy biscuit story? You decide.

Grrrreat use of outdoor media

James Newman — Thu, 08 Sep 2011 16:48:22 +0000

Timely Father’s Day Ad From Durex

James Newman — Tue, 14 Jun 2011 10:10:57 +0000

An oldie, but worth sharing in the week leading up to father’s day.

Banksy Gets Punked (by Tom Hanks)

James Newman — Tue, 12 Apr 2011 12:23:57 +0000

Clever Dick

James Newman — Tue, 12 Apr 2011 07:45:27 +0000

Nice new viral from Aides, the French AIDS prevention charity. Consistently good stuff from these guys; see a recent post where they hooked up with illustrator, Rod Hunt, to create an intriguing World Of Sex poster.

In Flight Safety Instructions Get Funked, 70s style!

James Newman — Thu, 07 Apr 2011 09:04:51 +0000

Does anyone actually watch the pre-flight safety instructions? Do they heck. Years of the same boring, dry delivery has desenitised us. So it’s nice to see an airline, Air New Zealand, which has bothered to take this on board and make something worth watching. Not only that, but the content can work as a viral externally, garnering them, to date, more than 2M Youtube views.

The airline has secured the services of camp fitness guru, Richard Simmons, and has packaged the safety advice up as a 70s style fitness video. D.I.S.C.O!

Lick The Rainbow

James Newman — Wed, 06 Apr 2011 11:10:21 +0000

Gotta love this oh so simple, but brilliantly executed series of virals from Skittles.

My fave is the cat:

Insane 3-D Mapping From Adidas

James Newman — Wed, 23 Mar 2011 09:40:54 +0000

The World Of Sex

James Newman — Thu, 17 Mar 2011 11:53:09 +0000

No, it’s not a blatant post to help my SEO. It’s the latest campaign from AIDES, the French charity helping to promote safe sex and the spread of AIDS.

The charity has charged illustrator Rod Hunt to explore his provocative and kinky side to create a make believe sex-themed play park, with a mix of tantalising rides. It’s message that, the safer you play, the longer you stay.

My favourite is the rollercoaster ride called Clit Coaster and The Enchanted Furry Forrest.

Enjoy!

Pity Nike Didn’t Do This

James Newman — Wed, 16 Mar 2011 10:15:35 +0000

Great footie story told from the perspective of kids, just doesn’t seem to resonate that it’s a bank whose sponsored it. Ah well, if you have a spare 5 mins, it’s a good watch.