James Newman

In Flight Safety Instructions Get Funked, 70s style!

In Advertising, Digital on April 7, 2011 at 9:04 am

Does anyone actually watch the pre-flight safety instructions? Do they heck. Years of the same boring, dry delivery has desenitised us. So it’s nice to see an airline, Air New Zealand, which has bothered to take this on board and make something worth watching. Not only that, but the content can work as a viral externally, garnering them, to date, more than 2M Youtube views.

The airline has secured the services of camp fitness guru, Richard Simmons, and has packaged the safety advice up as a 70s style fitness video. D.I.S.C.O!

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